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Did you Know?

Did You Know that in most clubs across the country, over 40% of the info calls that come in from prospects are not treated as prospects?

That's Right!  Many people call your club every month and have never called a club before.  They don't know what to ask so they ask the first question that pops in their head.  "Do you have Aerobics?" or "Do you have a pool?"

If they ask the obvious question, "How much does it cost to join?" the front desk staff identifies it as a prospect but many prospects don't have the nerve to ask that question. 

If they ask some vague general question about the club, usually the staff answers the question, the prospect says thank you and that's the end of the call.  This was a MISSED OPPORTUNITY!

We suggest an Indicator Question to determine if they are a member or a prospect.  If they are a member, then the staff simply answers the question.  If they are a prospect, the staff knows to go into "Prospect Mode."

 

 

 

 

 

 

 

Thank You!

... for your interest in our "We Called Your Club Program!

Here's how it works:

First, We will make two calls to your club on different days and different times imitating a prospect.


Second, we will email you a transcript of the calls as well as the days and times of the calls.  You will be able to see how the call was handled and also if your staff logged the calls in your tracking system.

Simply fill out the form below and we will schedule the calls.

 
 Club Info
Please fill out the following information:

 Name

 Club Name 
 Address

 City
 State

 Zip
 Phone

 Email

  

 

 

 

 

What should be in my Front Desk Tracking System?


There are different levels of tracking depending on how sophisticated your staff training program is.

At the very least, the club should have a Telephone Script to help build rapport with the prospect and increase the appointment conversion ratio.  This script should be practiced and role-played to a point where it doesn't sound scripted anymore.

It should also include a Telephone Inquiry Log to track the phone calls that come in and a Caller ID to match incoming calls and hold staff accountable.

It should also include a Walk-in Log to track walk-ins that come in without calling first.

It should also include an Appointment Log that stays at the front counter so staff can immediately make an appointment in the book for a tour of the club.


 
Complete Club Support Program

Our Complete Club Support program includes everything you need to generate more revenue in one low monthly fee.

This program provides it all. Develop a fool-proof mark-eting campaign, implement amazing membership drives, increase profit center revenue, run effective guerilla marketing promotions, and run your club by the numbers with our management software.

We will train your sales staff, design your website, reach your members and prospects on a weekly basis, and much more!
                           read more

 

 

 

 

 

 

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Ferret Brothers Marketing.