There are different levels of tracking depending on how sophisticated your staff training program is.
At the very least, the club should have a Telephone Script to help build rapport with the prospect and increase the appointment conversion ratio. This script should be practiced and role-played to a point where it doesn't sound scripted anymore.
It should also include a Telephone Inquiry Log to track the phone calls that come in and a Caller ID to match incoming calls and hold staff accountable.
It should also include a Walk-in Log to track walk-ins that come in without calling first.
It should also include an Appointment Log that stays at the front counter so staff can immediately make an appointment in the book for a tour of the club.
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