PO Box 742
Walker, LA 70785
800-281-9580
Ferret Brothers Marketing
External Marketing is the bread and butter of the
marketing program. From a marketing stand-
point, our industry is in its infancy. A percentage
of the club's budget must be set aside and an
aggressive external marketing program must
be followed.
Marketing basically has two options, guerilla(or
internal) marketing which costs less but requires a
lot more pounding the pavement or External marketing
such as direct mail, newspaper flyer inserts, newsletters,
radio, and others. We can design a marketing campaign
using either or all and integrate and rotate them through
your time line.
We have a rule-of-thumb as to how much a club should
budget for their marketing each month based on response rates
but ultimately it depends on your return-on-investment.
We provide a consulting module on calculating your marketing return-on-investment. Call the office for more information.
Our standard post card is 5.5 x 11.5 and we moved to this size a few years ago because the response rate started to diminish with the smaller post cards. The jumbo post card makes a bigger impact and doesn’t get lost in the shuffle with the other mail as easily.
We don’t charge extra for custom design so you are welcome to choose one of our pre-designed pieces, mix and match, or have us design a post card for you from scratch.
Call today to view our samples online.