Lagniappe

la·gniappe
(lãn'yəp, lãn-yãp')
n. Chiefly Southern Louisiana & Mississippi.

1. A small gift presented by a storeowner to a customer with the customer's purchase.

2. An extra or unexpected gift or benefit.

Lagniappe derives from New World Spanish la ñapa, “the gift,” and ultimately from Quechua yapay, “to give more.” The word came into the rich Creole dialect mixture of New Orleans and there acquired a French spelling.

It is still used in the Gulf states, especially southern Louisiana, to denote a little bonus that a friendly shopkeeper might add to a purchase. By extension, it may mean “an extra or unexpected gift or benefit.”

External marketing is the bread and butter of any marketing program. We remember the days where prospects used to jump over the counter and stuff money in our pockets to join. That doesn't happen very often anymore. A formal marketing program is almost necessary to drive prospects through the door. We help create your brand and concept, target your demographic population, and rotate your marketing to maximize response.

• Outline of Process and summary of program
• Club Profile appointment
• Creating Brand and concept
• Budget
• Drive-times and carrier route analysis to establish target market.
• Timeline (6 months)
• May or may not consist of the following examples)
  • a. Newsletters
  • b. Postcards
  • c. Flyers
  • d. Internal promotions
  • e. Marketing Letters
  • f. Guerilla Marketing
  • g. Email Marketing
  • h. Website

Sales Training | External Marketing | Guerilla Marketing | Tracking Systems | Goal-Setting   Prospecting | Internal Marketing | Letters | Print Savings