Lagniappe

la·gniappe
(lãn'yəp, lãn-yãp')
n. Chiefly Southern Louisiana & Mississippi.

1. A small gift presented by a storeowner to a customer with the customer's purchase.

2. An extra or unexpected gift or benefit.

Lagniappe derives from New World Spanish la ñapa, “the gift,” and ultimately from Quechua yapay, “to give more.” The word came into the rich Creole dialect mixture of New Orleans and there acquired a French spelling.

It is still used in the Gulf states, especially southern Louisiana, to denote a little bonus that a friendly shopkeeper might add to a purchase. By extension, it may mean “an extra or unexpected gift or benefit.”

The Internal Marketing Component includes numerous guerilla marketing programs directed to increase prospect traffic. Not everyone has a significant marketing budget and the last thing that we want to happen is to say that because we don't have a budget, we can't market. None of these programs will make you rich but altogether they will make an impact and increase the club's traffic. Roll up your sleeves and get a little dirty.

Programs may be provided in an online training format, verbally through your coach or in written material.

Internal Marketing promotions will be scheduled in the marketing timeline but they may also be done as often as the club sees fit.

Ferret Brothers can run these promotions for you.*

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