Lagniappe

la·gniappe
(lãn'yəp, lãn-yãp')
n. Chiefly Southern Louisiana & Mississippi.

1. A small gift presented by a storeowner to a customer with the customer's purchase.

2. An extra or unexpected gift or benefit.

Lagniappe derives from New World Spanish la ñapa, “the gift,” and ultimately from Quechua yapay, “to give more.” The word came into the rich Creole dialect mixture of New Orleans and there acquired a French spelling.

It is still used in the Gulf states, especially southern Louisiana, to denote a little bonus that a friendly shopkeeper might add to a purchase. By extension, it may mean “an extra or unexpected gift or benefit.”

What Makes Ferret Brothers Marketing Weird?

The fitness industry is different than any other business out there. Many have come into it thinking that they could apply their experience from outside and make a killing. Anyone who has been in the business will truly recognize the following weirdness. Those that are new to the industry might think, "this isn't weird" at first but will sweep around again very shortly after they experience what our precious industry has to offer.

• We grew up in the fitness business. We are not a printing/marketing company from outside the industy that decided that we could make easy money preying on desperate club owners. We are the independent marketing company representing the independent club owner. All of our coaches have been club owners and operators and we understand what it takes to run a health club and what it feels like to stress over getting more members. Our own Terry Vandermark is one of the most sought-after consultants in the business and regularly speaks at IHRSA and NFBA education forums. We understand your pain and will help you relieve it. Weird, huh?
  
  

• Many clubs find that after working with us for a while, their marketing budget actually goes down. Because of our club background, we will help you train your staff, sell more memberships, set up your operating systems, set goals, and track your numbers better. This drastically increases the conversion rate and will get you more money even while spending less. Weird, huh?
  
  

• We have a tracking software that tracks industry numbers. Its been in clubs over 13 years and tracks over 5000 clubs. We are the only independent company that tracks the data on the level that we do. We know what works and we know what doesn't. We know what gets the best response and we know how to make money in this business. Weird, huh?
  
  

• We offer much more than just marketing. Online Sales Training, Club Consulting, Tracking Software, Prospecting Software, Internal Promotions, Websites, Goal-setting programs, and we give amazing printing discounts for our clients... because that's not how we make our money. Weird, huh?
  
  

• We will care about you more than anyone else out there. We know that everyone says that and every company claims to care about their clients and have the best customer service. We both know that its BS, just the same as every club in your area claims to be the best... and they usually aren't. We actually will care about you more and we will prove it to you! Weird, huh?